11 November 2019: Preparations for the Horeca Kuwait 2020 exhibition are steadily progressing and attracting more companies to take part. It is an event providing a golden opportunity to scientifically exchange expertise that would match the local market needs and future expansion plans. The exhibition is organized by Leaders Group in collaboration with Hospitality Services Co at Mishref international fair grounds from January 20-22, 2020. In this regard, a statement issued by Leaders Group stressed that the number of sponsors is annually growing to include a number of prestigious specialized companies such the International Center Group (ICG) which has a market share covering Kuwait and the entire Middle East. “Ever since it was established by the late Shakir Al-Samman 52 year ago, ICG has come a long way in trading and food supplies”, added the statement. On his part, ICG’s general Manager, Emad Shaker Al-Sammam stressed that the secret behind ICG’s constant growth is its attempts to achieve perfection ever since it was established 52 years ago. He added that ICG had several subsidiary companies such as Al-Mohannad for Food Stuff, Al-Jawahara Al-Sham Roastery & Mills, Asareer General Trading & Contracting Company, Universal Center for Hotel Supplies, Four at Al- Sham Company, the Universal Center for Catering and Spectrum Company. Further, Al-Samman stressed ICG and its subsidiary companies have teams of highly talented and skilled staff who focus on providing customers’ needs in a most amicably and professional manner especially since Kuwait imports over 70 per cent of its food supplies. “This requires keeping updated with the six basic food elements; vegetables, fruits, meat, cereals, milk and dairy products and energy supplements”, he stressed. In addition, Al-Samman pointed that “There are five basic factors behind the growth of food industries in Kuwait and the region. Consumers have grown more health-aware, the majority is willing to spend more on quality and freshness, they aspire to have western, oriental and global dishes and have developed a growing demand on organic food”, he explained noting that the organic food market value in GCC states had grown to $ 1.5 billion.