KUWAIT: Following the success in its previous participations in Horeca exhibitions, Al-Yasra Food company announced its intention to participate in the Horeca Kuwait 2019 exhibition, which is due to be organized by Leaders Group in collaboration with Hospitality Services Company at Kuwait International Fairgrounds in Mishref in the period of January 14-16, 2019. Commenting on Al-Yasra’s participation, Leaders Group expressed its pride that a major leading company in marketing and distributing refrigerated and frozen foodstuff such as Al-Yasra would offer a golden sponsorship to the exhibition. Meanwhile, Al-Yasra’s foodstuff section manager Ayman Mahmoud stressed that Horeca had been steadily moving forward towards scientifically developing hospitality sectors with the help of a group of experts and specialized people. Further, Mahmoud noted that, ever since its establishment in 1989, Al- Yasra had created its own outstanding status in the food business not only in Kuwait, but also in most regional countries, which enabled it to win customers’ trust. Al-Yasra exclusively markets regional and international brands such as Sadia, Al-Safi Danone, Kellogg’s Pringles and Lamb Weston, which all cover the local market’s needs in various restaurants and major hotels. Moreover, Mahmoud added that Al-Yasra was always keen on taking part in major exhibitions to communicate with parties working in the hospitality business in order to boost awareness about the significance of healthy food. “The company provides complete lists of delicious healthy food that suits all needs of calorie intake,” he explained, noting that Al-Yasra foods are carefully selected from fresh healthy foods to match customer’ tastes. Mahmoud added that Alyasra Foods today carries a wide selection of leading international food and beverage brands to homes and businesses across Kuwait and other GCC markets. Managed by a multi-cultural team of over 2,700 employees, Alyasra leads the market in frozen foods, fresh dairy and potato chips, amongst others. Alyasra Foods continues to be the largest supplier to the Horeca sector. Notably, Al- Yasra Foods Kuwait achieved international standards, namely the ISO 22000:2005 certification for food quality and safety in receiving, storing and delivering goods to customers.