26 December 2019: Following the success in its previous participations in Horeca exhibitions, Al-Yasra Food Co. announced its intention to participate in Horeca Kuwait 2020 exhibition, due to be organized by Leaders Group in collaboration with Hospitality Services Co. at Mishref International Fair Grounds in the period of January 20-22, 2020. Commenting on Al-Yasra’s participation, Leaders Group expressed its pride that a major and pioneer company in marketing and distributing refrigerated and frozen food stuff such as Al-Yasra would offer a golden sponsorship to Horeca’s 9th exhibition; a one of its kind in terms of displaying various hospitality services and products as well as food industry, hotel and restaurants equipments by medium and large specialized companies. On his part, Al-Yasra’s items and development manager, Rami Abdul Salam said that Al-Yasra is keen on achieving constant progress for its products and services, namely in Kuwait as the third largest food and beverage market in the GCC region with the highest annual growth rate of 12 per cent in the business. He added that Al-Yasra is known as one of the largest importers for the hotels and food industry needs in Kuwait and the region and that, since its establishment thirty years earlier, it has been known for its commitment towards its clients. Further, Abdul Salam noted that one of Horeca Kuwait’s unrivalled privileges is that it annually gathers various hospitality manufacturers in Kuwait under one roof where the exhibition visitors could find food companies, hotel firms and restaurant companies interested in the services Al-Yasra provides. “We can say that these categories care much about making this unique event successful because it plays an important role in developing the sector as a whole, helps exchange know-how, technologies and experiences as well as enhances Kuwait’s reputation in business environment competitiveness, food safety, cooking arts and global tastes”, he explained. “ Thanks to our accumulated experience over 30 years in the business and our vision that prioritizes customers’ satisfaction, health and taste and thanks to a multi-cultural and skill staff of over 2000 employees, Al-Yasra has created its own outstanding status in the food business not only in Kuwait, but also in most regional countries and that it thus managed to win customers’ trust dealing with exclusive regional and international brands and providing food solutions in the world of catering and retail markets”, Abdul Salam elaborated adding that Al-Yasra owns brands such as the recently launched La Lorraine, which provides exceptional solutions for high quality baking within minutes, Hot To Home from Lamb Western company, which is the highest quality and crispiest fries and DAAWAT rice. Notably, Al-Yasra Foods Kuwait is working on developing fresh meat distribution in Kuwait through its new Kuwait factory whish expected to start providing the local market with various solutions of imported and local fresh and frozen meats soon. The factory will also prepare meat cuts according to specifications required by each restaurant, hotel or catering company.